Creative Designed for Conquering New Markets


Client Summary

An eye-catching startup based out of Denver, Capable Care provides independent home healthcare to deliver a “positive aging experience” for all its customers. Rapid expansion into new US states necessitated a complete communications rethink to appeal to broader consumer demographics.


The Designaphy Effect

Armed with a completely new set of visuals and communication guidelines, we ramped up Capable Care’s ability to prepare an expanded range of creative assets to support campaigns that would seize the attention of new customers in areas marked for rapid expansion.


Key asset types delivered

Brand design, Brand guidelines, Logo Design, Campaign Activation

CapableCare brand guidelines outlining logo usage, typography, color palette, visual identity, and brand standards.
4+ projects delivered monthly
40+ assets delivered monthly
Custom logo design for CapableCare featuring a clean, professional identity that reflects trust, care, and healthcare services.
CapableCare logo design system showcasing primary, secondary, monochrome, and responsive logo variations.
CapableCare visual identity system demonstrating logo applications, brand colors, typography, and design principles.

“Designaphy gave us the creative clarity and scalability we needed to expand into new markets. Their refreshed brand and guidelines helped us connect with broader audiences, while delivering consistent, high-quality assets that supported our growth and strengthened our presence across new regions.”

CapableCare

Creative branding portfolio for CapableCare featuring brand identity, logo design, brand guidelines, and campaign activation projects.
Branded campaign assets created for CapableCare to support healthcare awareness, marketing initiatives, and customer engagement.

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