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No business is “too big to fail” and public opinion can have an exponential impact on its success

People now view brands and companies as if they were human, and, like any twenty-first century relationship, loyalties are shifted with the click of a mouse or the tap of an app. Businesses must be living examples for the values they promote.

No business is “too big to fail” and public opinion can have an exponential impact on its success

People now view brands and companies as if they were human, and, like any twenty-first century relationship, loyalties are shifted with the click of a mouse or the tap of an app. Businesses must be living examples for the values they promote.

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